2017 Mazda CX-5 Photoshoot

My role and objective was to art direct and produce a comprehensive library of assets for the 2017 Mazda CX-5. A suite of 10 assets was created and implemented across multiple channels, including brochures, website OLA and VLP, social media, email, and CRM communications. I led art direction for the photoshoot from pre-production through final retouching, ensuring visual consistency and alignment with Mazda’s brand standards while collaborating with John Higginson and Curve Digital.