WPPxP&G Logo Unification Package

My role and objective were to design a unified brand mark that brought P&G and WPP Commerce together under one logo, symbolizing the intersection of creativity, media, technology, and data. Visual elements from both brands, including color and form, were integrated to create a cohesive and inclusive identity. Custom swag such as stickers, water bottles, and shirts extended the brand experience. I was responsible for defining logo parameters and concepting the accompanying swag and apparel designs.